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Facebook knows all about you... Even if you don't know about it.

I might be late to this but it's something I discovered recently.

Let's take a fictional character and call them Joe Bloggs. Joe doesn't subscribe to all that fancy schmancy internet nonsense and has no clue what a 'Facespace' or a 'MyBook' is. He checks his email every now and then and might browse the web from time to time, but that's all he really does on the internet.

So imagine his surprise when he gets an email from some Facebook thing telling him he should sign up, because all his friends are on it. He'd dismiss it, only - it really is listing all his friends. How can Facebook know who his friends are? How does it know that Jane Bloggs is his sister and John Bloggs is his father? How does it know so much about him when he knows nothing about it?

The answer is that Facebook collects emails and search habits. You know that 'enter your email details to search your contact list for friends on Facebook' feature? Be careful with it. Facebook keeps all the addresses it finds and associates them with you. If you've got those email addresses in your contact list, they must be your friend, right? Repeat this for all the other members on Facebook who are doing the same thing and Facebook can build up a pretty good picture of who you are.

Facebook also allows you to list various family members on your profile, and if said member doesn't have a Facebook profile, it asks for their email address. Facebook then knows when someone invites you to Facebook that you're the brother of X and the father of Y and whatever else.

Facebook's privacy has come under fire recently and I'm not surprised - I admit to using the email search feature when I first joined Facebook and nowhere do I remember it saying it would collect all my contacts' email addresses and retain them in order to guilt-trip other people into joining. I had another look at it recently (without actually entering my details, of course) and I still didn't see it. Admittedly, I have not read their very long and very complicated privacy policy in some time so it is likely to be mentioned there.

Am I going to delete my Facebook profile after this? I'm not sure. It is a great way to keep in contact with people I haven't spoken to in years but if it's profiling me behind my back, I'm not sure I agree with that. Facebook are by far not the first or only company to do this, of course, but they are so far the most high-profile and media attention-worthy. With millions and millions of members, they can make some hefty $$$ from all this if they really wanted to (and there are rumours that they do want to. Imagine what advertisers could do with that data!). Then again, if I did delete my profile, Facebook never really deletes a profile in case you want to reactivate it. So they've got my info anyway, whether I gave it to them or not, and whether I want it there or not. Fun.

Scary stuff, if you ask me.

Please note: this post is now over 1 decade old.

Older posts are archived for historical reasons and also for those who may find their contents useful. Facts, links or opinions within this article are likely to have changed; the article itself may also no longer represent my own views on the subject. Please bear this in mind when reading these posts.

Comments (5)

  1. old news :P facebook smells

    Katy's Gravatar Katy on

  2. Oh I read about this a while ago. Heck my parents kept sending me tonnes of e-mail forwards about this. But, when I joined Facebook, I decided that unless it was something completely innocent I would not post it there.

    Of course, that doesn't make it any less scary. :-S

    Vera's Gravatar Vera on

  3. I know I should probably be a bit alarmed over this but it just doesn't bother me. I've not come across any situation where saving those address for/about me caused a problem.

    Veronica's Gravatar Veronica on

  4. yet another reason i deleted my facebook..

    katie @ sunday rain's Gravatar katie @ sunday rain on

  5. Meh. We're all part of some advertising data collection of some form. Whether it's Facebook, or some secret thingy we don't know about. — Whether we like it or not. I don't think there's any avoiding it unless you don't have a birth record, don't know any people, and NEVER connect to the internet.

    Louise's Gravatar Louise on

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